PPC (Pay per click) Campaigns

Pay-Per-Click is a paid form of advertising, popularized mostly by the "search engine". The concept is fairly simple. Businesses bid to be placed at or near the top of the search results for particular keyword phrases. The bidding is done on a "per-click" basis, meaning that a company pays a specific amount every time the engine sends them a visitor. It usually listed as "sponsored" or "featured" results. Google has a similar version of PPC (AdWords Select) Pay-Per-Click campaigns have some advantages over traditional search engine optimization. First of all, they require no changes to a current site's content or look to obtain top positions, just a willingness to pay. Also, the implementation of a pay-per-click campaign is relatively quick- it can take just a few minutes to start getting targeted traffic, versus sometimes months for standard SEO campaigns. Finally, unlike search engine optimization, the implementation of a PPC campaign is relatively easy and does not necessarily require any specialized knowledge (although experience with search engine marketing and keyword research is a definite advantage) Using clickstream analysis, a tracking system will tell you what people do on your site once they arrive through PPC advertising. This information is necessary to manage your advertising, and determine the best ways to: * obtain quality traffic * ensure that visitors are converted into customers * stimulate action that brings revenue PPC advertising is based on keyword selection. The entire internet advertising market revolves around choosing the correct search terms and keywords. Well managed PPC advertising will bring traffic that achieves your goal, or 'desired outcome', whether it is to publicise an event or sell goods and services.